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  • Jitrois - Look Once, Look Twice, Rankin Fashion movie FALL-WINTER 16/17

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    Jitrois are synonymous with fashion design laced with sex appeal and femininity, and so it makes perfect sense that the brand called on long time collaborator Rankin for their AW16 campaign film. Titled Look Once, Look Twice, the film represents the language of the body – juxtaposing strength and fragility.

    Models are suspended in mid-air – jumping, twirling and slowly coming back down to the ground – representing sculptures brought to life. These movements too exaggerate the fabric used in Jitrois’ collection, stretch leather and intricate embroidery twist in beautiful detail throughout the film.

    “Throughout their history, Jitrois have pushed boundaries with their visuals, creating powerful, feminine poses”, says Rankin. “I wanted to take that to the next level, playing with the mind’s eye and the sensual experience of what we’re seeing. I love photography that stops you in your tracks and question how it is done. That is what we’ve achieved here and Jitrois were, once again, the perfect creative collaborators.”

    And this feeling is reciprocated from Jitrois too, with Jean Claude Jitrois continuing: “We’ve got a great history with Rankin and are really excited about our future. This is luxury fashion creativity at its best and together we can create something iconic, stimulating and beautiful.”

    visit us in our flagship stores

    PARIS //
    40 RUE DU FAUBOURG SAINT-HONORÉ
    75008 PARIS
    FRANCE
    (+33) 1 474 258 85

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    USA
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    81611 ASPEN
    USA
    (+1) 970 925 2272

    BEIJING //
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    CHINA
    (+86) 010 851 72877

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    (+852) 289 768 66


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