How is a fad different from a trend? What makes a trend built to last?
Shawn McCoy answered these questions and more during a faced-paced, full-of-cool things presentation at the International Association of Amusement Parks and Attractions (IAAPA) Expo.
For the seventh consecutive year, Shawn's "Emerging Trends in Immersive Design" session featured the latest standout experiences in the attractions and leisure industries. This year, Shawn shared the technologies, techniques and traits that comprise trends and give them lasting value.
With over twenty years experience in project development, Shawn is no stranger to talking about trends. Widely recognized as a thought leader in the attractions industry, he also regularly presents on intellectual property, branded attractions, emerging technologies, and immersive storytelling.