• CASE STUDY: PAL Cookware - Poios mou pire ta PAL mou

    105 views 8 months ago
    The request
    Palamidis family has been producing high quality cookware that have been on the market for years. Although their sales rate was high, awareness of the PAL brand was very low.

    The insight
    Since PAL Cookware are available in almost all major Greek super markets, it is highly likely that many people own a PAL but have never noticed the brand.

    The campaign
    Step 1: A well known actress and presenter became the star of our campaign: Doretta Papadimitriou

    She has lost all her PAL cookware and believes that her friends have kept them. She calls everyone and asks if they have a green pot or a red cake pan from PAL. People say that they have PAL cookware but it’s their own. In the end, the consumers are invited to register their PALs so that Doretta doesn’t frame them!

    Step 2: Spread the campaign

    Besides the 4 basic campaign videos, we asked radio producers, famous vloggers and influencers and other people to “play” and to claim that Doreta has called them about their PALs! Show less
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  • 70 YEARS in 50 videos (OUR oldies) Play all

    jnleoussis+ was established in 1941 by a woman, Fota Leoussis. Since then it has been a pioneer of new technologies and communication solutions and it has worked for over 200 Greek and International brands, over 50 campaigns of social interest and numerous political campaigns. Today after three generations it remains one of the most successful companies in Greece.
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