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IDSTalks
One of the most respected design minds, Patrizia Moroso the Creative Director of Moroso joined us this past IDS year. Her talk was moderated by AZURE MAGAZINE'S founder and creative head, Nelda Rodger.
Since 1952 MOROSO has been designing its sofas, armchairs and accessories with well known designers such as Ron Arad, Carlo Colombo, Enrico Franzolini, Marc Newson, Toshiyuki Kita and Patricia Urquiola. MOROSO has been constructing its sofas and armchairs aiming at top quality, while using “clean” nonpolluting production processes, and carefully selecting its natural or recyclable materials. In order to ensure the feasibility and effectiveness of this policy, MOROSO started from the end: it began by considering the end users, their lifestyles and their ways of using their living-rooms.-
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IDSTalks Patrizia Moroso of MOROSO - Duration: 56 minutes.
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