IRDABimaBemisaal

'Bima Bemisaal'  is the brand name for IRDA's insurance awareness campaign. It is a consumer education initiative and has the tagline "Promoting Insurance. Protecting Insured". Bima Bemisaal educates policyholders about their rights and obligations and informs them about the complaints resolution methods available to them. It also creates awareness about insurance among the general public. The Bima Bemisaal campaign uses various media like print, radio, television and Internet. This channel is also part of the Bima Bemisaal initiative.