IKEA believes that a home isn’t just where you live. It’s the foundation for you and your family’s dreams, goals, and aspirations—whatever they may be. And that’s something you should be able to afford. Because no matter what you do, who you are, or how much you make, you deserve a place to call your own.
A lot of people feel pressured in their everyday life. And very much so when it comes to food and life in and around the kitchen. When we struggle to live up to perfect ideals around the kitchen, we can get overwhelmed by the stress of it all and miss out on the joy of coming together over food. IKEA wants to help people say “goodbye” to stress and “hello” to the joy of cooking, eating and being together.