BLACK LABEL® BACON

For over 100 years, we have pushed bacon forward.

We were the first to smoke bacon with Applewood.
Then we smoked Pecanwood, Cherrywood and the competition.

We organized an International Bacon Film Fest. Twice.
We invented Canadian Bacon. In America.

We took over the Vegas Strip with The Bacon Strip Show.

To this day, we are the only major brand to use fresh,never frozen pork bellies.

We engineered the world’s first bacon-fueled motorcycle.

In a world of automated machines,we actually use real hands to hand-rub our pork bellies
with a propriety brine of seasonings.

Our cuts of bacon are always on the cutting edge. 

Because we don’t follow the bacon craze,
we are just crazy enough to lead it.

WE'RE ALWAYS THE NEW BLACK™