For busy managers, marketers, and executives who need to know "enough" about SEO to manage their vendors and direct reports, but who don't have time to become search engine geeks, these brief videos cover crucial questions in a clear, time-sensitive manner. Presented by Horizon lead SEO strategist Ross Barefoot.
What should an SEO (search engine optimization) audit include? Are free online SEO checkers the equivalent of a professional audit? Can you do an audit yourself if you're not a professional SEO? The videos in this playlist deal with these questions and show you how to do many aspects of an SEO audit yourself.
SEO is not just about the knowledge, it's also about the tools you use to get results. At Horizon Web Marketing we use lots of services to help produce results for our clients. This is by no means a complete list, nor do we use all the search engine optimization tools here. But we'll give you an honest assessment of tools that are popular, in language you can understand.