In this entertainment marketing video Hollywood Branded explains what product placement is and how it best works for brands. To learn more digital and entertainment marketing strategies, visit our blog http://blog.hollywoodbrande...
What is Product Placement? It is an advertising and public relation technique that most company use to showcase their product and services with an appearance in film, television, music videos or digital media.
Watch product placement video to learn more about how this marketing practice works, what brand categories it works for, and the results brand marketers see!
You will learn:
- What Product Placement Is
- Types of Placement options
- Why Brand Marketers Use This Marketing Tactic
- What Brand Categories It Works For
- Where Opportunities Exist In Content
- Cost Factors You Should Consider
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