• HOCHBAHN - Advertising according to plan (Hypebahn, Hypebahn)

    1,269,869 views 1 month ago
    The quickest way to get through the Hanseatic city of Hamburg is by public transport. Get into the subway and off you go. Every year, the Hamburg HOCHBAHN AG transports several million passengers. From Billstedt to HafenCity, from Mümmelmannsberg directly to Hagenbecks Tierpark. Both Hamburgers and tourists reach their destinations by bus and train. Everything according to plan.

    Reaching your destination by public transport? Yes, public transport companies don't have an easy time of it: Marred routes, delayed trains, unfriendly personnel: scenarios that the BVG can pack into advertising full of self-irony. Not so with the #hochbahn: no problems, no bad boy image. The trains run pretty much on time, construction work is finished on schedule and even the stations are clean - even if you shouldn't eat from the ground.

    But how can the HOCHBAHN go viral if everything goes according to plan? Quite simply: You turn the HOCHBAHN into a Hypebahn. And who understands more about the Hypebahn, Hypebahn than the well known H.P. Baxxter?

    He gets energetic support from all kinds of exotics - from kittens to alpacas, from celebrities to influencers. Anyone who knows Hamburg's public transport system knows that it's all about epic stories and real feelings. This is where the business lady meets the dock worker and the selfie queen meets the rocker. But the northern lights all have one thing in common: their charm enchants the entire republic. No one can resist a Hanseatic "Moin, Moin!" That's why nobody should be missing when the HOCHBAHN climbs the first step towards Youtube Classics: The Bo is also on board and shows that public transport in Hamburg can not only #hypebahn, but also bus.

    Social according to plan

    Facebook: https://www.facebook.com/ho...
    Twitter: https://twitter.com/hochbahn

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