Vibrant city life AND peaceful mindfulness – two supposedly opposite lifestyles merge into one in HANRO’s Fall/Winter 2018 campaign. We appreciate the urban way of life and the dynamic international culture of a large town – but also enjoy taking valuable time-outs with family and friends in a cozy and comfortable laid-back atmosphere. The Danes call this attitude to life “Hygge”: a conscious and mindful way of living, enjoying the small things in life and doing good for yourself and others. This philosophy is perfectly reflected in the new Fall/Winter collection. Staged in front of the city lights of Hamburg, the collection is both urban and relaxed – a small world of wellbeing in the midst of the vivid city.