Atlanta agency FortyFour hired Guillotine Pictures/Guillotine Post to help turn-key a 3 day shoot and create a number of national spots, social media and meeting material for the American Cancer Society. This one features Dr. Otis Brawley discussing the need for more research funding. Guillotine founder Michael Koepenick teamed up with FortyFour founder Thomas Frank and the folks at the American Cancer Society to help create and develop this campaign. Michael Pietrobon was DP and Matt Brodersen shot second camera and Linda Spears did audio. Brad Davidorf did the voice over.