• Giro Sport Design – Science & Soul

    2,976 views 2 months ago
    It’s always been more than just a helmet thing, or a simple bike thing. It’s about the ride. Specifically, your ride. Giro exists to enhance your connection to the ride, and the feelings it brings to life. The sense of freedom and adventure. The desire to win. The joy of living well. From that first day 30 years ago when Jim Gentes opened our doors to the world, we’ve been on a mission to make sure that riding is the best part of a great life. Along the way we’ve learned a great deal, created some notable products, endured some mistakes, pushed ourselves and our competitors to go further, and made friends across continents and generations.

    Artist: Charles Bradley
    Album: Victim Of Love
    Track: Where Do We Go from Here (feat. Menahan Street Band)
    Purchase song on iTunes: https://itun.es/us/YWR1J?i=... Show less
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  • Cycling Play all

    • FACTOR TECHLACE: HOW TO REPLACE THE TECHLACE - Duration: 2 minutes, 32 seconds.

      • 1 month ago
      Learn more at www.giro.com/techlace
      Replacing the Techlace is easy, and takes only a moment. This video shows exactly how to perform the five basic steps: 1) uncouple the laces from the strap, 2) r...
    • Raindrops on the Moon - Duration: 7 minutes, 4 seconds.

      • 2 months ago

      Cody Kelley road trips to a freeride mecca with Sorge and Aggy

      What makes an experience memorable? Good or bad, it’s the out-of-the-ordinary moments tha...
    • INTRODUCING AEROHEAD - Duration: 3 minutes, 1 second.

      • 5 months ago
      Learn more at http://www.giro.com/aerohead

      Giro pioneered the aerodynamic helmet category with the original Advantage in 1985, and now we are redefining it with two new models – Aerohead™ Ultimate...
    • ETHIOPIA EPIC - Duration: 5 minutes, 38 seconds.

      • 11 months ago
      Giro went on an expedition—with pro riders Sarah Leishman and Kamil Tatarkovic—to find out whether the land famous for being the “cradle of mankind” could someday be a mountain bike paradise. We sp...
    • INTRODUCING THE SILO - Duration: 58 seconds.

      • 1 year ago
      The Silo is a new, environmentally conscious helmet option that features a bio-foam liner made of E-PLA, or Expanded Polylactic Acid. This material offers a lower environmental burden, yet performs...
    • Introducing the Scamp MIPS - Duration: 98 seconds.

      • 1 year ago
      The Scamp™ MIPS is packed with amazing features, including some of the same elements found in our best adult helmets, all in a smaller package designed to fit your child. The all new Roc Loc Jr. fi...
    • INTRODUCING THE PRIVATEER R - Duration: 86 seconds.

      • 1 year ago
      We took our classic trail shoe and made it even better. The Privateer™ R features a new nylon and rubber co-molded outsole for durability and improved grip on rocks or roots. The reinforced toe box...
    • Making of Synthe MIPS - Duration: 5 minutes, 17 seconds.

      • 1 year ago
      The Synthe MIPS is the most advanced cycling helmet Giro has ever created. From its feathery light weight and striking aerodynamic design, to the latest developments in head protection, the Synthe ...
    • Eroica 2015 - Duration: 3 minutes, 4 seconds.

      • 1 year ago
    • Giro: SUTTON Helmet - Duration: 88 seconds.

      • 1 year ago
      The Sutton Helmet: http://bit.ly/1OZCk5A
      The Sutton™ is a low-profile design loaded up with clever features to help urban riders and commuters get more out of their ride. All of the essentials are ...
    • Giro: QUARTER Helmet - Duration: 96 seconds.

      • 1 year ago
      The Quarter: http://bit.ly/1z7oQ5R
      The Quarter™ is the lowest profile helmet we’ve ever made, and it ’s also the lightest we’ve made with an ABS shell. All of the essentials are here - a tough oute...
    • Giro: Deer Camp - Duration: 2 minutes, 42 seconds.

      • 1 year ago
      Last December Greg Watts and Tyler McCaul struck gold. They found the ultimate residence - a house in Soquel (in between downtown Santa Cruz and Aptos) and a landlord that’s totally open to dirt ju...
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