6 months ago
On the occasion of the launch of its new fragrance Sì Passione, Giorgio Armani celebrates the multi-faceted Sì woman by creating a campaign featuring Cate Blanchett, along with Adwoa Aboah and Sara Sampaio. More than a fragrance: Sì reveals the contemporary femininity of Giorgio Armani, “an irresistible combination of grace, strength and independence of spirit.”
Sì Passione adds a new dimension to the Sì fragrance personality by exploring a powerful emotion: passion. The new fragrance stands as a powerful reinvention of the Armani signature fragrance, a contemporary redefinition of a modern and bold notion of passion, showcasing a new point of view informed by today’s woman.
Song "Closer To You" performed by Hyphen Hyphen.
Discover more and find your fragrance online:http://www.armanibeauty.com/
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