General Accident UK

At General Accident, we help you navigate insurance. We were in the business for 100 years and we're excited to return with a new and improved way for customers to buy their insurance. Our customers can buy a policy on our website, over the phone or through price comparison sites. We give you support and reassurance when you need us the most. We're an online insurer, but if you need to, you can talk to us directly 24/7 when you're buying your policy or making a claim.

Then once you're all set up, you can access and manage your policy online 24/7. General Accident is a registered trademark of Aviva, the UK's largest insurance provider. This means we're able to draw on years of expertise to create our insurance policies and deliver great service to our customers.