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  • Challenge Thinking. Lead Change.

    16,864 views 3 years ago
    Forrester Research is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations. For more information, visit http://www.forrester.com Show less
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  • The Age of the Customer Play all

    The risks in today's customer-led market have shifted from responding too early to responding too late. Forrester's age of the customer research gives business and technology leaders common insights and integrated playbooks — the fuel for complex, high-stakes customer-obsessed strategies.
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  • Forrester Data Play all

    Understanding customers is good. Anticipating their behaviors, preferences, and expectations is better — and will create real opportunities to win in the market.

    To learn how to turn customer intelligence into competitive advantage with Forrester Data, visit https://forr.com/data.
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  • CXSF 2017 Play all

    • Using Technology to Meet Your Customers' Needs - Duration: 53 seconds.

      • 1 year ago
      • 270 views
      Forrester Analyst Jennifer Wise highlights the importance of making sure your technology is designed to meet the needs of customers at CXSF 2017. Learn more about Forrester Events at forrester.com/...
    • Think "Bigger" about Artificial Intelligence - Duration: 3 minutes, 1 second.

      • 1 year ago
      • 267 views
      PwC's Rik Reppe explains why it's time for us to think bigger when it comes to solving business problems using AI at CXSF 2017. Learn more about Forrester Events at forrester.com/events.
    • Sink or Swim: Surviving in the Age of the Customer - Duration: 92 seconds.

      • 1 year ago
      • 215 views
      Forrester CEO George Colony shares why the empowered customer will completely change our economy at CXSF 2017. Learn more about Forrester Events at forrester.com/events.
    • Baking Your Customer Experience Cake - Duration: 2 minutes, 19 seconds.

      • 1 year ago
      • 324 views
      Forrester Analyst Anjali Lai explains why a comprehensive and well-blended CX strategy is critical to success in the Age of the Customer at CXSF 2017. Learn more about Forrester Events at forrester...
    • Artificial Intelligence Requires a Human Touch - Duration: 108 seconds.

      • 1 year ago
      • 242 views
      Amazon's David Isbitski explains why AI and voice assistants need to become more "human" at CXSF 2017. Learn more about Forrester Events at forrester.com/events.
    • Chatbots Require Persistance of State - Duration: 76 seconds.

      • 1 year ago
      • 104 views
      Forrester Analyst J.P. Gownder offers a humorous example of how chatbots often go wrong when it comes to human interactions at CXSF 2017. Learn more about Forrester Events at forrester.com/events.
    • Technology Will Not Replace Humans - Duration: 68 seconds.

      • 1 year ago
      • 158 views
      Forrester Analyst James McQuivey explains how the delicate relationship between humans and technology is evolving at CXSF 2017. Learn more about Forrester Events at forrester.com/events.
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  • B2B Marketing 2017 Play all

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  • Leadership Boards Play all

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