This video shares the Ford Theatres’ commitment to public engagement in the arts as a means of investing in the community. It highlights the partnerships that the Ford has cultivated with civic leaders and cultural institutions in the cities of Santa Clarita and San Fernando. The goal of these multiyear residencies is to establish free and sustainable arts programs that create opportunities for the public to participate in arts activities reflective of the rich diversity of these neighborhoods.
The video features interviews with Jessie Avila, City of San Fernando councilmember; Erin Christmas, City of Santa Clarita Public Library branch manager; Jennifer Fukutomi-Jones, Ford Theatres associate program manager, community events; Phil Lantis, City of Santa Clarita arts and events administrator; Ilaan Mazzini, Ford Theatres program manager, artist recruitment and engagement; and Francisco Javier Verdin, Ballet Folklorico Ollin co-director. The video was produced by Scott Rabideau, with music by ZARBANG. It features footage of JAM Sessions facilitated by Francisco Javier Verdin of Ballet Folklorico Ollin and Banafsheh Sayyad.