Watch Fairfood’s new animation video: What’s on your plate? – The story of your food. We consume a great variety of food that is grown by small farmers and workers all over the world. This video shows the impact of price pressure by retailers and brands on the working and living conditions of these workers, who often work long hours, in hazardous conditions and at wages below the poverty line. As the most influential players, brands and retailers have the power to make a change by making a fair distribution of profits over the food chain. As a consumer, you can contribute to this change by shopping consciously.