QSM Beef and Lamb

AHDB Beef & Lamb is a division of the Agriculture and Horticulture Development Board (AHDB).

AHDB Beef & Lamb was formerly known as EBLEX. 

The AHDB Beef & Lamb Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb. From abattoirs and processors to wholesalers, independent and multiple retailers and foodservice operators, we work with businesses to improve their operational effectiveness and assist with beef and lamb product development, marketing and promotion. 

Here you'll find over 40 cutting demonstration videos for a range of beef and lamb cuts, featuring our master butcher, Dick van Leeuwen, along with a number cookery demonstration videos featuring Michelin starred chef Nigel Haworth.