After 42 years with the same logo, we are excited to share a new era for Dayton Children’s as we change our brand identity to better reflect who we are and where we're going. We call it The Whirligig. It is a spinning circle of colorful ribbons linking all care givers – those inside the hospital as well as those outside our walls - to the child – the star at the center of all we do.
The inspiration for the new logo comes from Dayton’s history of innovation in flight and connects to the hospital’s new design theme of “things that fly.” As children, the Wright brothers were inspired when their father brought home a toy whirligig. It seemed to defy gravity, floating when it should have fallen. Their awe ignited a passion that would change the world. Dayton Children’s passion to care for kids is just as strong.
Our previous logo will always hold a special place in our heart. It represents our heritage, our history of compassionate care and the rock-solid foundation upon which we are built. But now it is time to take the Wright brothers lead and invent a new future. Using the icon that was their inspiration will guide us to always soar to new heights for kids.