DataXu’s comprehensive cross-device capabilities help marketers and their agencies identify, understand and engage with high-value consumers in a more relevant and authentic way. Discover how OneView works in this short video.
OneView technology ingests device IDs and cookie data from first- and third-parties along with information from a brand’s own DMP, CRM system, purchase history or site-based behavioral data. OneView expands an advertiser’s audience by linking consumer identifiers across devices to form holistic pictures of real users.
Use cases include creating custom audiences, efficiently driving mobile app installs, lookalike audience modeling, delivering loyalty messaging and re-engaging lapsed users at scale. The comprehensive mobile solution leverages DataXu’s strongest assets in its world-class advanced machine learning capabilities and OneView cross-device technology—to process and filter massive amounts of data across disparate data sets.
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Twitter | @DataXu
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E-mail | email@example.com