Tim Litt

DU-HA, Inc. was founded in 2003 in Fergus Falls, MN, after Dan Ouren, a car salesman of 25 years, came up with an idea. Dan saw a need to store items under the back seat of pickup trucks. Dan asked his friend, Dennis Tuel, Jr., an engineer, to join him on a business venture to create a storage box for pickup trucks. 

Prototypes were made and tested, drawings completed, patents applied for, and a cast aluminum mold was ordered. 

Dan and Dennis wanted a "catchy" name for the product, a name people would remember. Around that time, some friends were using the term "DU-HA" to describe items, similar to "whatchamacallit" or "doohickey". The use of the word "DU-HA" spread and Dan and Dennis decided to name their storage box a "DU-HA", for "Down Under Holding Apparatus".

Today, DU-HA's are available for all of the major brands and we continue to develop new and innovative automotive accessories that are sold around the world.

DU-HA, Inc.
Fergus Falls, MN 56537

www.du-ha.com