DDB & Tribal Amsterdam strives to deliver game-changing ideas year after year. But as in any creative process, a lot of ideas are needed to get that one great idea.
Instead of just putting our 'unused' ideas in the trash bin, we wanted to turn them into something that still benefits our clients for Christmas.We collected all the agency's sketches and concepts lying around and separated them per client. We then turned them into paper fire logs and sent them to all clients as a Christmas mailing.
Each client received a tailor-made briquette: made from concepts conceived for their account. A nice way to reflect on the year that's been and to enjoy the warmth of a year's hard work.