IDE is the owner and operator of the Creative Juices Music label. His roles also include engineer, producer and artist. Since 2004, IDE and Creative Juices Music have been releasing quality Hip-hop out of Brooklyn, New York.
The Bay Ridge, Brooklyn producer / emcee / engineer recently released his third commercial album titled “Ideology” on his own independent label Creative Juices Music. The project is a monstrous seventeen track collaboration with Swedish DJ/ producer, DJ Connect. The album took nearly five years to create and IDE says this is his most conceptual and advanced work to date. Features on the project come from Ill Bill, UG of Cella Dwellas fame, The Outsidaz (Pacewon,Yah Yah, Young Zee), former Arsonists member Jise, Maylay Sparks, Block Mcloud, Critical and Alucard. Ideology’s lead-off single “Nation of Goons” is already garnering airplay in Canada, Europe as well as major college stations in the United States as well. The album was also featured on Itunes’ main Hip-hop page as “New and Noteworthy.”
IDE began releasing music in 2004 with the first of his Endless Varieties mixtapes. Volume one featured twenty tracks from artist across the country.
With highlights from Heltah Skeltah, Thirstin Howl, Smif N Wessun and Shabaam Sahdeeq this release sold over 5,000 copies worldwide. The second Endless Varieties was mixed by Mista Sinista of X-ecutioner’s fame and featured artists such as Planet Asia, Keith Murray, Necro, Ill Bill, Casual and more. In 2006, with IDE’s name fresh on the mixtape circuit, he soon gained critical acclaim with the release of his debut album “Force Fed.” This release featured production from 2 Hungry Bros. and also additional work with Mista Sinista. Force Fed quickly became a favorite amongst underground Hip Hop fans, gaining worldwide attention on blogs, fan-sites and reputable web publications.
Another notable release from IDE is Table of Content, an album comprised of random recordings during the 2007-2009 years. Initially intended to be a mixtape, Table of Content was released to hold fans over until Ideology was completed.
Since then IDE has continued to perfect his craft and has shared the stage with Keith Murray, Jeru The Damaja, Sean Price, RA The Rugged Man, Sadat X and many more. IDE has worked with most of indi hip hops elite such as: Killah Preist, Necro, Casual, Steele, Ill Bill, Terminology, Thirsten Howl III and many more.
IDE’s production and rhyme style can be classified as darker, head-nodding, boom-bap style Hip-hop. Some main influences are Staten Island’s Wu Tang Clan, Naughty by Nature, DJ Muggs and Cypress Hill. As label owner, producer, emcee and engineer IDE creates his music from his Brooklyn, New York studio with the Creative Juices family. The immediate family consists of emcees and producers in New York, but as far as Brazil and France.
Ideology is currently available at CreativeJuicesMusic.com, Undergroundhiphop.com, Sandboxautomatic.com and various retail stores such as New York City’s Fat Beats and Burkina. In California, Ideology can be found at Amoeba Records’ locations. IDE is currently working on a project with UG from the legendary group Cella Dwellas, the project displays IDE’s versatility as both producer and emcee.