As part of The University of Chicago, we share this world-renowned university's core values, which shape our distinctive intellectual culture. At Chicago Booth, we constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. In fact, seven of our faculty members have won Nobel Prizes for these ideas. Since 1898, we have produced ideas and leaders that shape the world of business. Our rigorous, discipline-based approach to business education transforms our students into confident, effective, respected business leaders prepared to face the toughest challenges. We are the University of Chicago Booth School of Business.
About On the Fast Track: An Entrepreneurial Journey
On the Fast Track: An Entrepreneurial Journey follows a team through the Edward L. Kaplan, '71, New Venture Challenge (NVC), the nation's premier business launch competition.
At the end of May, ten NVC teams will present their ideas to a world-class panel of investors and entrepreneurs who will choose this year's winner and finalists, to be announced by the Polsky Center for Entrepreneurship and Innovation at Chicago Booth.
Among the teams is Simple Mills, a healthy baking mix company founded by Full-Time MBA student Katlin Smith, who is in her first year at Booth. Smith quit her consulting job and has made her products a success on Amazon and in select Whole Foods supermarkets. Now she and her team have one month to use their classroom and real-world experiences to think bigger and grow faster or risk losing hard-won momentum. For Simple Mills, it's now or never.
The pressure is real, and the experience can be great. Previous NVC winners include GrubHub, Inc., the online restaurant delivery company that founder Matt Maloney, SM '00, MBA '10, spearheaded to win the 2006 New Venture Challenge.
The next few weeks are crucial. The tough choices and demanding schedule will test the business idea to its limits. How will Smith and the Simple Mills team perform? Follow their journey.