This fall we are launching a new brand. This is a major milestone in our journey toward becoming your first-choice chemistry solution source. It is a brand that represents our depth and breadth of knowledge, our desire to innovate and create, and our dedication to becoming your partner to help you succeed.
As we continue to work toward this vision, we will draw on our capabilities and broad product portfolio to deliver innovative solutions that address your global needs. We want to understand the desires you have for the future of your products -- and we will work with you to make them a reality.
The phrase that best describes the new Celanese is The chemistry inside innovation. The chemistry we offer is beyond the science, it is also the importance of building relationships. With a foundation of sound science and technology, we can work together to help you bring innovative solutions to the marketplace.
Celanese is built on the traditions of using our expertise -- intermediate chemistries, engineered materials, polymers, emulsions, and specialty food ingredients -- to create a tailored portfolio of solutions for your company. Our commitment to providing you with the "best fit" answer for your needs is what makes us stands apart.