Delivered at Casual Connect Europe in Amsterdam, February 2015. Mobile game revenue is projected to hit $25BN globally in 2015, overtaking console game revenues for the first time. And while the western markets, Japan, and Korea continue to grow, China and emerging markets like southeast Asia and Latin America are tremendous opportunities that developers can’t afford to ignore. As regionally dominant players focus globally, the old recipes for what games work no longer apply. In this session, FunPlus CSO Dan Fiden will discuss the evolving international landscape for mobile game developers and the opportunities and challenges it presents.