Make a one-on-one connection. With radio, you can connect emotionally to illicit a call-to-action. Radio is flexible, allowing for frequent updates, and it was the first medium to allow for broadcasting as word-of-mouth message...a user review. Much like an on-line reputation is viewed today, radio allows for your customers to voice positive user reviews.
Interested in Personality Endorsement campaigns? We can show you how it's done.