CPDExpo2010

As part of CPD's Nation Branding at the Expo Shanghai 2010 project, Jay Wang, CPD University Fellow and Associate Professor of strategic communication at USC Annenberg, is leading a research team in Shanghai to document how countries define, communicate and manage their identity and image through national pavilions at the Expo.

Weekly video blogs highlighting select countries and their pavilions will be produced from June through August 2010. Countries are selected based on their geography, roles in global society and relationships with China. Each video will feature a country's pavilion, and will typically include interviews with pavilion directors or officials.