In 2015, the financial condition for retailers remains strong—and growing—across all channels. Retailers are optimistic today and looking forward to the future. Most have a generally favorable outlook on the impact of external forces (such as the federal government, consumers and financial institutions) on the growth of their business.
However, facing an ever-evolving landscape, retailers must prioritize innovation above all else as an essential step for survival. An omni-channel presence that includes mobile, web and social media appears to have the greatest potential. Retailers have continued to become more adept in this space and have placed a tech-savvy strategy at the top of a list of priorities for the coming year (along with creating state-of-the-art products and refining their marketing plan). Jumping ahead to the upcoming holiday season, most retailers are hopeful, expecting progress that will build on the growth they anticipated last year.
In order to continue to uncover current trends, challenges and the outlook for the retail industry, Harris Poll, on behalf of CIT, a leader in financing and advisory services to the retail sector, conducted a multi-phased research approach. This video explores key findings from the Retail Outlook.