This video tells the story of a brave young patient, Ronnie, and his parents who decided to participate in a CIRM-funded trial run by UC San Francisco and St. Jude Children's Research Hospital in an attempt to save Ronnie’s life from an often-fatal disease called severe combined immunodeficiency (SCID). This disorder, also known as bubble baby disease, leaves newborns without a functioning immune system which can turn a simple cold into a potentially deadly infection. For more details, read our blog about this video: http://bit.ly/2xAyVxf
For scientists, the importance of explaning their work to the average person is critical. If they can't make their research comprehensible and engaging they risk losing the attention of journalists, potential donors, politicians, or all those good people whose tax money funds their science.
To help promote better science communication with the public, CIRM held an elevator pitch video challenge at the 2013 CIRM Grantee Meeting March 7-9 in San Francisco. Participants recorded pitches (ideally 30 seconds or less) describing their research on camera at the meeting. Those who could not attend the meeting sent in their videos. Thanks to everyone for participating.