Tobacco use is a major preventable cause of premature death and disease worldwide. Currently, approximately 5.4 million people die each year due to tobacco-related illnesses—a figure expected to increase to more than 8 million a year by 2030. Unless the current trend is changed, the vast majority of these deaths are projected to occur in the developing world.
CDC's Office on Smoking & Health launched the Tips From Former Smokers (TIPS) campaign on March 15, 2012, to raise awareness of the human suffering caused by smoking and to encourage smokers to quit. The TIPS campaign underscores the immediate damage that smoking can cause to the body and features people who experienced smoking-related diseases at a relatively young age. These compelling, personal stories communicate the real and devastating consequences of smoking.