Butler Branding Agency
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  • DESIGN STRATEGY: Solving Business Challenges Through Design

    9,884 views 2 years ago
    In this video Sean Tambagahan (Founder and CEO of Butler) talks about the importance of designing from a strategy, as well as how to conduct a proper design strategy session.

    Strategists care about solving business challenges. Designers care about solving design challenges. Design Strategists are focused on solving business challenges through design. This video explains what design strategy is, why it's important, and how to do it effectively through discovery.


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    We help brands connect with their audience in a digital world through strategy and design.

    Our goal is to support, enhance and amplify your brand by designing meaningful experiences for your users that are authentic to your brand’s voice and culture.

    Visit www.butlerbranding.com for more information on how we can help build your next design/marketing project.

    Phone: 559.797.3414
    Facebook: https://www.facebook.com/bu......
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    • Launching a Product | Ep.3: What I Have So Far - Duration: 7 minutes, 39 seconds.

      • 1 day ago
      • 50 views
      As I’ve already disclosed in the last episode, the product I’m launching is the Butler Box – everything a creative entrepreneur would need to level up their business. The box contains everything we...
    • HOW DO YOU START A BUSINESS? (How did you start Butler) - Duration: 9 minutes, 10 seconds.

      • 1 week ago
      • 84 views
      HOW DID YOU START BUTLER?

      A lot of up-and-coming entrepreneurs ask, “how do you even get started with launching a business?” I don’t have all the answers, for sure… but I can give some insight bas...
    • Launching a Product | Ep.2: Getting Started - Duration: 5 minutes, 28 seconds.

      • 2 weeks ago
      • 67 views
      On the one hand I can suffer from Paralysis by Analysis (overthinking to the point of inactivity). On the other hand I can suffer from Entrepreneurial ADD (getting distracted by too many entreprene...
    • Launching a Product | Ep.1: Overcoming Overthinking - Duration: 102 seconds.

      • 1 month ago
      • 88 views
      Do you have a business or product idea, but suffer from OVERTHINKING to where you don’t do anything with it? Yeah. Me too.

      So here is my social contract with you - I invite you to hold me account...
    • Reaching Your Target Audience - Duration: 2 minutes, 9 seconds.

      • 1 month ago
      • 585 views
      As a serious business owner, you have to make BIG decisions about marketing like:
      - Should I hire an agency?
      - Should we hire an in-house marketer?
      - Should I use Facebook, Email Marketing, Snapcha...
    • HOW TO: Design a Brand Identity System - Duration: 15 minutes.

      • 1 month ago
      • 580 views
      How do you go from strategy to design when creating a Brand Identity System? We’re pulling back the hood and giving you an inside look into the process Christopher Orozco – Graphic Designer at Butl...
    • What’s the Difference Between Advertising and Marketing (Q&A pt. 6) - Duration: 4 minutes, 53 seconds.

      • 2 months ago
      • 128 views
      Continuing in our Q and A series from Yohana Rodriguez, marketing intern with Butler Branding, she asks Sean "how would you define marketing in your own words?"

      Many people confuse the terms bran...
    • Successful Marketing Strategies (Q&A pt.5) - Duration: 9 minutes, 43 seconds.

      • 2 months ago
      • 117 views
      Continuing in our Q and A series from Yohana Rodriguez, marketing intern with Butler Branding, she asks Sean "tell me about a product you successfully marketed, and what was the strategy."

      Sean sh...
    • How Do You Know if Marketing is Effective? (Q&A pt.4) - Duration: 7 minutes, 6 seconds.

      • 2 months ago
      • 61 views
      Continuing in our Q and A series from Yohana Rodriguez, marketing intern with Butler Branding, she asks Sean "how do you measure the effectiveness of marketing?"

      "Effective" is subjective - it all...
    • How Do You Determine a Brand's Identity? (Q&A pt.3) - Duration: 5 minutes, 56 seconds.

      • 2 months ago
      • 198 views
      Continuing in our Q and A series from Yohana Rodriguez, marketing intern with Butler Branding, she asks Sean "what are some questions you ask to create a brand's identity?"

      It's important to under...
    • What is the Future of Marketing? (Q&A pt.2) - Duration: 4 minutes, 31 seconds.

      • 3 months ago
      • 135 views
      Continuing in our Q and A series from Yohana Rodriguez, marketing intern with Butler Branding, she asks Sean "what do you think the future of marketing will be in light of today's advancing technol...
    • Questions from a Marketing Intern: Part 1 - Duration: 11 minutes.

      • 3 months ago
      • 215 views
      Sean gets a little personal in this video, answering questions from Marketing Intern, Yohana Rodriguez. In this first segment, Yohana asks Sean:

      02:39 - What projects are you most excited about?
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