We are pleased to announce the launch of our new Masterbrand campaign titled Brown Is. The campaign which comprises of film, digital and out-of-home media was developed to challenge perceptions and relevance of the brand to a new wine consumer, by re-framing the way we look at the colour brown.
Fourth Generation Family Member and winemaker Katherine Brown said “Unfortunately, at times the colour brown can be seen to be a little bit daggy and out-dated. We hope this campaign will encourage viewers to re-consider the colour, and in doing so hopefully reappraise the Brown Brothers range”, she said. Katherine is featured in the film, an important role which creates the link between tradition, whilst bringing relevance for a new generation of wine consumers.
The campaign, created by AJF Partnership and directed and photographed by Benn Jae at Guilty Content, is launching in print, online, out of home and at a Palace cinema near you.