Teaching business communication with mobile coverage is critical in classrooms, because today's students are literally holding the future of business communication in their hands.
As another disruptive technology redefines business communication, Bovee and Thill are once again the first to respond with current, comprehensive, and fully integrated coverage of mobile.
Just as Bovee and Thill pioneered coverage of the social media revolution, they now lead the market with up-to-the-minute coverage of mobile communication.
As with social media, the changes brought about by mobile run far deeper than the technology itself. Successful communication on mobile devices requires a new approach to planning, writing, and designing messages.
With in-depth, integrated coverage of the challenges and opportunities that mobile presents, Bovee and Thill's textbooks help students adapt their personal use of mobile devices to the unique demands of business communication. Through a variety of annotated model messages, questions, activities, and cases, students will gain valuable skills in the art of communicating via mobile devices.