Business-review sites such as Yelp are not only useful to potential customers, but also to researchers. In this video, Chicago Booth's Matt Taddy discusses how the vast data collected by Yelp can be used to study and predict emotions and behaviors.
The Big Question is a monthly video series from Capital Ideas at Chicago Booth. Every month, we ask Booth faculty and invited guests for their perspectives on important issues. We cover a broad range of themes, from the US economy to the fate of the euro, from political polarization to the future of retail, and all points in between. For intelligent, thought-provoking, in-depth discussion, join us every month for the Big Question. And, join the conversation on Twitter with @BoothCapIdeas #BoothBigQ.