Bihr - Powering Your Passion

Bihr is the leading European distributor of rider gear and spare parts, accessories and tyres for motorcycles, quads/ATV and scooter. Founded in 1975, the company is present in over 15 countries. Our portfolio comprises about 350 brands and 200,000 items distributed through a network of 15,000 dealers. This is made possible by 735 employees, including 96 in-house sales representatives and more than 40 customer service representatives. From the outset, the strength and foundation of this exceptional success has been based on comprehensive services and first-class logistics. With a total storage area of more than 54,500 m2 spread over 7 warehouses, Bihr is able to supply almost all dealers in Europe within 24 hours.