This short animation gives you a sense of who we are, how we're funded, the priorities we focus on to advance the competitiveness and sustainability of Canada's beef industry, and the excellent extension resources we provide to Canadian farmers and ranchers on www.beefresearch.ca.
As the only national beef cattle industry research agency, the Beef Cattle Research Council (BCRC) plays an important role in identifying the industry’s research and development priorities and subsequently influencing public sector investment in beef cattle research.
Nationally, the BCRC receives on average 16 cents of every producer-paid National Check-off dollar. The BCRC uses industry dollars to leverage additional funding from Agriculture and Agri-Food Canada (AAFC) and other organizations through the Beef Cattle Industry Science Cluster.
As a leader in the development of a National Beef Research Strategy, the BCRC also facilitates and encourages collaboration and coordination among researchers, other funding agencies and industry in order to maximize the benefits obtained from all investments in beef cattle research.
Animation by Combination Films.