August 2015: New York NY: The “King of Queens” and one of the Queens of tennis, Maria Sharapova, thrilled fans and paparazzi at the American Express “Rally on the River” which celebrated the start of the 2015 US Open.
The historic “Rally on the River” was the first ever “hydro-interactive tennis experience” which utilized a 40’ x 60' cascading water curtain with stunning holographic effects. Activities and movements on the physical tennis court, including Maria Sharapova’s volley into the massive display, triggered reactive and interactive movements of light, sound and water.
Commencing at Pier 97 on the Hudson, “Rally on the River” also featured tennis stars John Isner and Monica Puig, along with special musical guest Chromeo. Actor and comedian Kevin James volleyed, served, and leaped into the night air on the illuminated makeshift court, and entertained the masses with an impromptu dance during his match with Isner.
Adorned in a chic black-lace top, loose fitting black trousers, and black high-heels, Sharapova enjoyed taking swings on the court as fans captured the 28 year-old tennis icon’s moves on their mobile devices. Puig and Isner also expressed their enthusiasm for the “Rally on the River” which brings fans closer to the game of tennis.
Among highlights of American Express’ on site Fan Experience at this year’s US Open is ‘You vs. Sharapova,’ a game using virtual reality technology which allows fans to compete against the international tennis star. Fans will be able to try their hand at returning Sharapova’s blistering 100 miles-per-hour serves, volley against her, and more!