May 2015. Anaheim CA: Tomorrowland is a place where anything is possible, Chevrolet believes in the power of possibilities, which is exemplified in next generation Chevrolet Volt and the EN-V.
With appearances in the science fiction adventure film, a riveting tie-in spot entitled “Tomorrow Today,” and overwhelming optimism from celebrities and fans alike - Chevrolet and the new Disney feature Tomorrowland share a history and future full of possibility, innovation, and freedom.
Chevrolet’s next-generation Volt and the revolutionary EN-V concept also shared the “blue” carpet at Disney’s Tomorrowland premiere with the stars of the film - George Clooney, Raffey Cassidy, Britt Robertson, Keegan-Michael Key, and director Brad Bird, among others.
George Clooney and his wife Amal along with her niece Mia Alamuddin arrived at the Downtown Disney event in a stunning blue 2016 Chevrolet Volt.
Fans who converged for the gala event to capture a glimpse of the stars and cars professed their support for electric automotive transportation and were in awe of the design features of both the EN-V and the Volt - noting that “this is the future - this is where we need to go for our children…”
An exuberant Keegan-Michael Key of the comedic duo Key & Peele lauded the all-new electric vehicle - equating the Volt to the film which he describes as “an amalgam of things that are going to happen, and things that are happening...and makes you feel anything that is happening in the movie could really happen!” Key, a Detroit native, also revealed that the 2016 Chevrolet Volt will be his next car.
Chevrolet’s tie-in spot “Tomorrow Today” - captures the spirit of imagination in the process of creating the car of tomorrow. The spot utilizes a portion of the film’s score, and takes place in a design studio at the heart of Tomorrowland as depicted in the film – a space of infinite possibility that embodies the sense of optimism at the heart of Chevrolet.
“Tomorrow Today” takes viewers through animations based on scans of concepts from the GM Heritage Center in Warren, Michigan that culminate in bringing the Volt to life. These concepts embody the imagination and innovation at the core of the Chevrolet brand.
The concepts, which include the Firebird III (1959), Firebird IV (1964), Astro II (1968), Astro III (1969), Express (1987) gradually morph into the battery, the first-generation Volt and finally the next-gen Volt, which drives off from Tomorrowland.
HBO Silicon Valley star TJ Miller professed that “everyone has to make a choice..do you want to better the future by driving electric? Or do you want to stick around in the past?”
Director Bird echoed those sentiments by observing “the future is going to be brighter than today...as long as we push for it...everybody in some way every day shapes what ‘tomorrow’ is ...and buying an electric car like the Volt is a step towards that better world.”