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Your company's website is the first place anyone, and most everyone, goes to understand who you are and what you do. To ensure your website is making an impact with visitors, the following are the top five must-haves for a buyer-centric B2B site.
First, develop fresh and relevant content. This will boost your search performance, and keep prospects engaged and moving through the sales cycle.
Second, use a content management system. This will empower your marketing team to easily make updates and keep the site fresh.
Third, install analytics and pick five metrics to regularly monitor. Data only has value if you actually look at the numbers.
Fourth, integrate your site with a marketing automation system to track prospects. You can nurture their interest in your product and close more business.
Fifth, include a corporate blog. A blog post usually gets read more than most static content pages. They highlight your company's expertise, and Google loves frequently updated blogs.
And there you have it -- five must-haves for a buyer-centric website. Try incorporating some, or all, of these tips to engage more prospects, encourage them to identify themselves, and foster relationships -- which will ultimately lead to more sales.