It's called 'Smart Working', and this awareness of the new role of the office, not as a space of control and control, but a landmark to foster relationships and sharing experiences, that represented the beginning of the collaboration between the GfK and Il Prisma.
The GfK Group provides information on markets and consumers, to support the decision making of customers. More than 13,000 experts of market research joining professional passion for over 80 years of experience in the Group's research methods, treatment and processing of data. This allows GfK to provide strategic analysis and in-depth global necessary, supplemented by knowledge of the local market of more than 100 countries.
For GfK, Il Prisma has put together a dedicated team and a scientific methodology, called Redefine your Habits, which can be defined as process of "designing with", rather than "designing for".
An even more challenging task, in this case, for both Il Prisma and GfK: confronting with experts of research who aim defining nowadays trends and needs, it has inevitably spread new ideas and possibilities.
This way was given birth, even earlier than a client-designer relationship, a close alliance between Il Prisma and GfK in the belief that today is essential to move forward together, in the definition of needs at the base of a 'comfortable' and 'peaceful' way of working.
While, therefore, the needs of professionals and companies change, new technologies enable people to work wherever and however they want, getting rid of the traditional office. Thus it is 'smart' not having a single work station and it is 'smart' being able to work where and how anybody wants, provided the achievements of goals, cost containment and environmental consciousness.
No longer, therefore, standard environments mainly focused on the functional aspects, but customized spaces, which can actually accommodate the corporate organizational dynamics. In addition, the work-life balance, the subjective dimension, relational and psychological worker are important factors that must be taken into account in the projects.
Il Prisma has been working for months with the employees of the GfK Group, realizing real workshop on the assumption that the GfK Group is represented with a physical product and standardized. The value is in the people and in research work they do every day.