We went to Cannes Lions 2016 and interviewed creative teams at top agencies about their work nominated for prestigious Cannes Lions awards. McCann London, up for an award for their Survival Billboard campaign for Microsoft Xbox, walks us through all the gritty details of making billboard ads cool. Add contestants who want a trip around the world, Tomb Raider, and bad weather - and you got a campaign worth talking about.
Winning a Cannes Lions ain't easy. It's taken blood, sweat and maybe even tears to bring that award-worthy campaign to life. We sit down...err...more like lay down with the creatives behind the campaign for a look at what it takes to make it.
We get the cool opportunity to chat with directors and editors with films premiering at Sundance -- and this isn't your usual sit down. Nope. We're laying down on a bed and having a bit of Pillow Talk with these guys. We'll be streaming from the Airbnb Haus on Main Street in Park City, and if you missed the live event, well, that's what this playlist is for.
6 Creatives. 7 Days. 1 Campaign. Hundreds submitted themselves. Just 6 creatives were selected to come to New York, get briefed, concept ideas, pitch & create one final campaign all in 7 days. More to come starting November 5: http://adobe.ly/1MDsRVQ