Last week's merger between AOL and Yahoo is one of the biggest deals of the 20th century…we uncovered the unreleased commercial from 1997 announcing the merger.
Introducing Oath. #TaketheOath
A public service announcement from Portal A [http://portal-a.com
]. Subscribe to Ad Hoc [http://bit.ly/12Z4BEw
] for more, a channel for people who love to [hate on] ads.
Directed by: Jackson Adams
Edited by: Art Morales
GFX by: Bee Rhodes
Casting by: Katie Felber
Produced by: Bouket Fingerhut
Starring: Ian Pfaff, Jim Felber, Jake Getman, Alan Green, Rose Hawthorne, and Karin Tracy
"It’s the way we choose to show up in the morning. It’s being deeply committed to building brands and not just aggregating content. It’s the commitment to making a human commitment. An oath is something that only a human being can make, and it’s really, really powerful—and also one of the most long-term and profound commitments a human being can make."
Oath, AOL, Yahoo, Merger