• Taste of Tomorrow - Project Trailer

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    Cooking has become almost as trend-driven as fashion. We’re constantly on the hunt for the new. New ingredients, new ways of cooking and new ways to plate our dishes.

    For us at AEG, looking for trends is natural. What if we could find the next big thing, just before it gets big and enable people to master the tastes of tomorrow?

    We’ve teamed up with a group of experts to predict the food trends of 2018. Our team of experts, ranging from a data scientist, trend hunters, a journalist and chefs—mining the internet and conquering every about-to-trend taste in our kitchen.

    The result was 15 mouthwatering trends of 2018, ranging from cooking with new techniques and trending colours to flavours and dishes. Who knew that Purple would be the colour on your plates this year? Or that popped food would pop into kitchens around? Out of these 15 trends, we’ve narrowed them down seven that we won’t only help you prepare, but master in new and exciting ways.

    With AEG, we invite you to master tomorrow’s tastes today.

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  • Care Label Project Play all

    We want to break today’s care habits.

    Why? 90% of the clothes we own are thrown away long before they should be, and we still insist on using outdated care instructions from the 50s. A change is needed.

    The Care Label Project is our way as appliance makers, designers and manufacturers to inspire, educate and update the way we all care for our clothes. We have to stop labelling our delicate fabrics with ‘Dry Clean Only’, stop washing in high temperatures and stop being afraid of putting wool in our machines. In fact, the very care labels that are supposed to guide us are currently often making us more confused.

    With The Care Label Project, we’re turning this around. As a start, we’re launching a completely new care label - ‘Don’t Overwash’ - alongside an exclusive collection of designer garments with lab-tested care advice and a modern fabric care guide.

    Join us in changing the future of fashion, one care label at a time.
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  • Tasteology | Documentary Series Play all

    In all cultures throughout history, food has intrigued and occupied us. But what defines a great food experience? And how can we take it even further?
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  • AEG Mastery Range Play all

    AEG presents The Mastery Range - an innovative new kitchen that responds to the user, featuring adaptive appliances that work in harmony to create a seamless experience in the kitchen.
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  • The Next Black Play all

    'The Next Black' is a documentary film that explores the future of clothing. Watch as we meet with some of the most innovative companies on the planet to get their opinion on clothing and its future.
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