Agency : Ogilvy & Mather Mexico
The idea was to make people understand that we are all connected on the planet. The earth, the trees, the animals and the 6 million human beings living on it. We are all responsible and any disruption in the thin line that connects us all will create a disaster for everyone and everything in the fragile ecosystem.
Executive Creative Director: José Montalvo
Creative Director: Fernando Carrera, Victor Alvarado
Director: Mato Atom
Production Company Producer: James Hagger
Agency Producer: Juan Pablo Osio Post
Production: David Danesi, Peggy Tavenne,
Digital District Colorization: Nicolas Belin
Special Effects / VFX: Amandine Moulinet, Seif Boutella, Thomas Marqué
Animation: Romuald Caudroit Modeler: Kevin Monthureux, Jimmy Cavé
This spot is part of ACT Responsible "One Minute of Responsibility" broadcasted on euronews. This short programme features public interest campaigns on the leading international news channel covering world news with a European perspective. It is broadcast to more than 199 million households in 130 countries worldwide via cable, digital satellite and terrestrial channels, making its reach truly global. www.euronews.net.
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