I hope you enjoy my rant on how you should rethink your approach to online marketing. It's a rant I've written and rewritten many times in the past few months, especially when I kept encountering inbound leads who were in a panic (and who had approached me several years ago!).
Welcome to the Internet. The Office - The List Whoa! Stop yelling at me. Dr. Ken - Dr. Ken: Child of Divorce A whole lot of nothing. American Dad! - CIAPOW I'm not interrupting anything, am I? Red Dragon (2002) You might as well be talking to the wall. Drop Dead Gorgeous (1999) It's just noise. Juno (2007) No, no, no. Find another time later. Sex and the City (2008) But it's an investment, right? Bob's Burgers - The Unnatural
TSWT is a NOT about social "media." You won't find how-to's or tips and tricks here. What you WILL find are:
- case studies with insights into how stragies are built - commentaries and editorial on the state of marketing - a few rants here and there about the things that drive me crazy
Tara is a 20 year veteran of marketing with a background in social science and cultural studies. She's been part of online communities since 1992 (yes, before web browsers existed) and has been a marketing innovator from early on in her career. She wrote one of the first books on how the social web is changing business and has keynoted over 175 conferences worldwide.