Social Media Examiner
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  • This Might Not Work: The Journey, Episode 1, Season 2

    1,248 views 1 week ago
    Episode 1 reveals the conflict faced by Michael Stelzner, marketer and founder of Social Media Examiner. On the one hand, he's on a seemingly impossible mission to grow his sales by more than 50%. On the other, he's trying to implement a new business idea that everyone thinks he shouldn't. Watch how he handles this unique situation.

    The season opener reveals the conflict faced by Michael Stelzner, marketer and founder of Social Media Examiner. On the one hand he’s on a seemingly impossible mission to grow his sales by more than 50%. On the other, he’s trying to implement a new business idea that everyone thinks he shouldn’t.

    Planning for the marketing of Social Social Media Marketing World 2019 begins in earnest, and Mike declares, “The real big thing is to map out a plan, knowing that the plan is going to get completely thrown out the window.”

    In the absence of a professional cameraman, Mike and Marketing Manager Jennifer Ballard get creative (and low tech) to help record their planning session for the show. They start by defining the end goal – to sell 7000 physical tickets to the conference – and reflect on past experience to acknowledge roadblocks and anticipate complications the team will need to overcome. They consider issues such as email deliverability, a mismatch of messaging, and the reality that Mike’s secret project may dominate his time and availability.

    As a timeline is established and new marketing opportunities are outlined Mike says he’s willing to invest whatever it takes to make sure that sales get as close to 7000 tickets as possible, but expresses he’s concerned his team might not be able to accommodate the growth that’s coming their way.

    At the same time, Mike is working on his secret project. He calls Mitch Dong with a phrase that’s familiar to many Social Media Examiner staff, “I have a crazy idea!” Watch as Mike searches for direction and begins to wrestle with the realities and fears of beginning Project Genesis.

    How should Mike keep his marketing department focused while working on his new Project Genesis? Share your ideas and thoughts in the comments below.

    Key Mentions:
    Social Media Marketing World 2019 https://www.socialmediaexam......

    Watch the next episode here: https://youtu.be/sxXyA_b1PYA Show less
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  • The Journey - Season 2 Play all

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  • The Journey - Season 1 Play all

    The Journey reveals what many will see as an impossible goal pursued by Michael Stelzner, founder of Social Media Examiner. Watch as he inspires and mobilizes his marketing team to take action.
    • Just Ship It! The Journey, Episode 1 - Duration: 5 minutes, 42 seconds.

      • 11 months ago
      • 20,145 views
      Episode 1 of The Journey reveals what many will see as an impossible goal pursued by Michael Stelzner, founder of Social Media Examiner. Mike is on a mission to grow his company’s customer base by ...
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    • Rallying the Troops: The Journey, Episode 2 - Duration: 7 minutes, 8 seconds.

      • 11 months ago
      • 5,216 views
      This episode of The Journey reveals pressures faced by Michael Stelzner (founder of Social Media Examiner) as he mobilizes his team to achieve a difficult objective. Mike pushes through barriers, b...
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    • It's About Time: The Journey, Episode 3 - Duration: 7 minutes, 7 seconds.

      • 10 months ago
      • 4,322 views
      This episode of The Journey reveals how Michael Stelzner (founder of Social Media Examiner) makes time for important projects while avoiding dangerous rabbit trails. Subscribe to the show at http:/...
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    • Leaving the Nest: The Journey, Episode 4 - Duration: 8 minutes, 11 seconds.

      • 10 months ago
      • 3,275 views
      This episode of The Journey reveals how Michael Stelzner (founder of Social Media Examiner) handles leaving the office for four days. You'll see cameo appearances from people you might recognize.
      ...
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    • It's Hot in Here: The Journey, Episode 5 - Duration: 8 minutes, 16 seconds.

      • 10 months ago
      • 2,887 views
      This episode of The Journey reveals how Michael Stelzner (founder of Social Media Examiner) pushes his team try new ideas and focus on refining their messaging. He also accelerates the launch of a ...
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    • Necessary Endings: The Journey, Episode 6 - Duration: 7 minutes, 56 seconds.

      • 10 months ago
      • 2,536 views
      This episode of The Journey reveals how Michael Stelzner (founder of Social Media Examiner) faces the realities that things are not working and that he must embrace change in his marketing techniqu...
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    • Falling Behind: The Journey, Episode 7 - Duration: 7 minutes, 20 seconds.

      • 9 months ago
      • 2,546 views
      This episode of The Journey reveals how Michael Stelzner (founder of Social Media Examiner) deals with the realities that his ideas are not being properly implemented and his sales are not growing ...
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    • Refining the Message: The Journey, Episode 8 - Duration: 7 minutes, 48 seconds.

      • 9 months ago
      • 2,211 views
      In this episode of The Journey, Michael Stelzner (founder, Social Media Examiner) faces the uncomfortable reality that a new product is not selling and that he needs to alter his messaging. He reac...
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    • Persuading People: The Journey, Episode 9 - Duration: 8 minutes, 7 seconds.

      • 9 months ago
      • 2,352 views
      In this episode of The Journey, Michael Stelzner (founder, Social Media Examiner) decides to collect data on why people are not buying, and works on persuading affiliates and his team. He explores ...
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    • Selling the Benefits: The Journey, Episode 10 - Duration: 7 minutes, 33 seconds.

      • 9 months ago
      • 2,272 views
      In this episode of The Journey, Michael Stelzner (founder, Social Media Examiner) analyzes why people are not buying and his team begins focusing on benefits. He also decides to bring on a pro to h...
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    • Behind the Scenes: The Journey, Episode 10b BONUS - Duration: 5 minutes, 14 seconds.

      • 9 months ago
      • 2,195 views
      In this special bonus episode of The Journey, Michael Stelzner (founder, Social Media Examiner) reveals how he runs his podcast. His special guest is Zach King.

      Subscribe to the show at http://jo...
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    • Reforming the Pitch: The Journey, Episode 11 - Duration: 7 minutes, 34 seconds.

      • 8 months ago
      • 2,130 views
      In this episode of The Journey, Michael Stelzner (founder, Social Media Examiner) acts on feedback from people who choose not to purchase his event. He rapidly acts to help turn lurkers into custom...
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  • Social Media Marketing Talk Show Play all

    This is the weekly news show from Social Media Examiner, covering all breaking news in social media marketing.
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