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  • FENTY PUMA by Rihanna | AW17 Collection in Paris

    34,193 views 2 months ago
    CLASS IS NOW IN SESSION: AUTUMN WINTER 2017 FENTY PUMA BY RIHANNA CELEBRATED WITH TOP HONORS IN PARIS.

    FENTY Creative Director Rihanna and global sports brand PUMA presented the third installment of the beloved FENTY PUMA by RIHANNA collection in Paris on March 6, 2017. For the rebellious and daring, this season takes inspiration from the halls of FENTY University, paying homage to the kids gone rogue, who hit honor roll and serve detention in style. Amongst the bookshelves of Bibiliotheque Nationale de France, Rihanna and PUMA brought to life the collection muses: Classic American social circles and cliques – Nerds, Jocks, Skaters, Preppies, Goth kids and of course, Bad Gals.

    #FENTYxPUMA Show less
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  • FENTY PUMA BY RIHANNA | Rihanna #FENTYxPUMA Fashion and Footwear Collection Play all

    Music and fashion icon Rihanna fused her edgy, independent approach to music and fashion with the performance-driven design of PUMA in her Collection FENTY. FENTY PUMA by Rihanna is fearlessly bold and effortlessly stylish. Combining the cultural influence with gothic tones and exaggerated proportions, the fashion icon challenged the traditional male and female silhouettes blurring the lines between genders that are often times too rigid for her fashion tastes. As PUMA Brand Ambassador and Women’s Creative Director, Rihanna created the FENTY fashion line of apparel, footwear, and accessories for both men and women.
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  • PUMA Women | #DoYou Play all

    They follow rules. You follow instinct.
    They have opinions. You know where to put them.
    They dream. You get the damn thing done.
    They follow the pack. You #DoYou.

    Introducing #DoYou, a campaign directed by Rihanna, featuring our fiercest female ambassadors.
    • PUMA Women | #DoYou with Mimi Staker of the New York City Ballet - Duration: 31 seconds.

      • 7 months ago
      • 24,570 views
      Introducing #DoYou, a campaign directed by Rihanna, and featuring PUMA's fiercest female ambassadors.

      Mimi Staker of the New York City Ballet sets a goal each time she walks onto the stage.
      “I th...
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    • PUMA Women | #DoYou with Olivia Boisson of the New York City Ballet - Duration: 31 seconds.

      • 8 months ago
      • 336,692 views
      Introducing #DoYou, a campaign directed by Rihanna, and featuring PUMA's fiercest female ambassadors.

      Olivia Boisson of the New York City Ballet wakes up every day and sets a goal for herself. “It...
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    • PUMA Women | #DoYou with Nomzamo Mbatha - Duration: 31 seconds.

      • 8 months ago
      • 4,539 views
      “I think we definitely live in a time where women are taking back their identity. We’re taking back the narrative of feminism, and you know what we are saying? We saying I’m going to do me, I’m goi...
    • PUMA Women | #DoYou with Tashi & Nungshi – Everest Twins and Mountaineers - Duration: 45 seconds.

      • 8 months ago
      • 2,718 views
      Tashi & Nungshi Malik are urging all women to be a part of the movement to #DoYou, "Everything we've done has been on the path less travelled. We didn't pay heed to those who said we couldn’t, who ...
    • PUMA Women | #DoYou with Sucheta Pal – International Zumba Education Specialist - Duration: 54 seconds.

      • 8 months ago
      • 2,108 views
      It’s never too late to chase your dreams, says Sucheta Pal. "To find my happiness, I took the unconventional path to pursue my passion as my work. All you have to do? Just find a way to #DoYou."

      ...
    • PUMA Women | #DoYou with Sakshi Malik - Wrestler - Duration: 62 seconds.

      • 8 months ago
      • 3,804 views
      Olympic medalist, Sakshi Malik, urges women not to give up on their dreams.

      “Jab hum Olympics ke liye Rio gaye the, tab kisine socha bhi nahi thaa ki Sakshi Malik medal jeetegi, mera naam medal c...
    • PUMA Women | #DoYou with Nidhi Mohan Kamal – Fitness and Nutrition Expert - Duration: 71 seconds.

      • 8 months ago
      • 3,296 views
      Breaking all barriers, Nidhi Mohan sounds the war cry, "Against all social norms, I walked into the gym 15 years ago in a small town in Punjab. I decided to stop at nothing. Because that’s the only...
    • PUMA Women | #DoYou with Ujjwala Raut - Supermodel - Duration: 48 seconds.

      • 8 months ago
      • 2,796 views
      Juggling multiple roles never fazed Ujjwala Raut, "I have always had big plans for myself and have pursued them relentlessly. After my daughter was born I realized that I had to be strong. I needed...
    • PUMA Women | #DoYou with Lisa Haydon - Duration: 61 seconds.

      • 8 months ago
      • 10,445 views
      Lisa Haydon tells all women, "You don’t have to choose who you want to be, because choosing puts you in a box. And boxes are for things, not people."


      #DoYou #PUMAWomen


      in.puma.com/doyou
    • PUMA Women | #DoYou with Kalki Koechlin- Actress, Fitness Enthusiast - Duration: 46 seconds.

      • 8 months ago
      • 3,683 views
      Kalki Koechlin inspires women from all walks of life, “When life gets overwhelming, I move to the beat of my heart, I listen to the sound of my footsteps, that's where I find a world full of possib...
    • PUMA Women | #DoYou with Jacqueline Fernandez- Fitness Addict - Duration: 63 seconds.

      • 8 months ago
      • 36,397 views
      Emphasizing the importance of following your core, Jacqueline Fernandez says, "As far as I can remember, I've felt deep down that I was meant to be doing something bigger. Having grown up all aroun...
    • PUMA Women | #DoYou with Anushka Manchanda - Health Buff/Musician - Duration: 64 seconds.

      • 8 months ago
      • 2,335 views
      Anushka Manchanda feels deeply for this cause, saying "There have been several times in my life when something has happened that just turned everything around. Those are the moments that have shape...
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  • PUMA Football | #PlayLoud Play all

    For the players who stand out. For the players with enough confidence and attitude to take on the biggest matches and turn them into history. For the players that leave everyone mystified. For the players who make magic. For the players who make noise. Lots of noise. Two-colored. Doubly unstoppable. PUMA Tricks make you ready to play loud. #CHOOSETRICKS and turn up the volume.
    • #CHOOSETRICKS and Play Loud - Duration: 93 seconds.

      • 1 year ago
      • 2,911,536 views
      http://PUMA.com/Tricks For the players who stand out. For the players with enough confidence and attitude to take on the biggest matches and turn them into history. For the players that leave every...
    • Play Loud Marco Reus #CHOOSETRICKS - Duration: 16 seconds.

      • 1 year ago
      • 485,193 views
      http://PUMA.com/Tricks All eyes on Marco. His pure precision and undying passion wins the hearts of fans all over the world, match after match. Unbeatable instinct and a knack for when to make the ...
    • Play Loud Marco Verratti #CHOOSETRICKS - Duration: 16 seconds.

      • 1 year ago
      • 937,160 views
      http://PUMA.com/Tricks Never a boring moment when Marco Verratti is on the pitch. His commanding presence and top speed make this young play maker one of the loudest, most vibrant performers in foo...
    • Play Loud Sergio Agüero #CHOOSETRICKS - Duration: 16 seconds.

      • 1 year ago
      • 696,591 views
      http://PUMA.com/Tricks Not many players are as brave and bold on the pitch as Sergio Agüero. With his show stopping moves, every single touch counts. Every ball can be deadly. It’s all eyes on Kun,...
    • Play Loud Cesc Fàbregas #CHOOSETRICKS - Duration: 16 seconds.

      • 1 year ago
      • 237,277 views
      http://PUMA.com/Tricks Pure talent and top skill make Cesc Fàbregas one of the most influential midfielders in today’s game. Every pass and every play is impactful and game-changing. Nothing create...
    • Play Loud Antoine Griezmann and Olivier Giroud #CHOOSETRICKS - Duration: 16 seconds.

      • 1 year ago
      • 1,257,314 views
      http://PUMA.com/Tricks Extreme goal action. With two of the game’s most on point forwards, France will be turning heads on pitch this Summer. Antoine Griezmann with his mind blowing pace and goal-s...
    • Play Loud and #CHOOSETRICKS - Duration: 33 seconds.

      • 1 year ago
      • 4,653,404 views
      http://PUMA.com/Tricks PUMA Tricks make you ready to play loud. For the players who stand out. For the players that leave everyone mystified. For the players who make magic. For the players with en...
    • PUMA Football | #ChoosePower with Olivier Giroud - Duration: 36 seconds.

      • 10 months ago
      • 8,792 views
      Made for the powerful. Engineered for accuracy.
      Play loud in evoPOWER. Get yours at PUMA.com

      The evoPOWER 1.3 is still grounded in the principles of barefoot kicking, a technology the evoPOWER 1 i...
    • PUMA Football | #ChooseSpeed with Sergio Agüero and Marco Reus - Duration: 33 seconds.

      • 10 months ago
      • 8,049 views
      Made for the unpredictable. Engineered for acceleration
      Play loud in evoSPEED. Get yours at puma.com

      ATTACK FAST. SCORE FASTER.

      SUPPORT: SPEEDFRAME
      LIGHTWEIGHT: SUPER-THIN MICROFIBER UPPER MATERI...
    • PUMA Football | #ChooseTouch with Cesc Fàbregas - Duration: 31 seconds.

      • 10 months ago
      • 862,589 views
      Made for the creative. Engineered for playmaking.
      Play loud in evoTOUCH. Get yours at puma.com

      evoTOUCH is made for the creative and engineered for playmaking. It features an ultra-thin, lightweig...
    • PUMA evoTOUCH - Duration: 2 minutes, 43 seconds.

      • 11 months ago
      • 139,526 views
      The history of this sport has been defined by unrivalled skill and unstoppable leather boots. It’s an undeniable equation. (Think Diego Maradona and the PUMA King.) As football became faster, boots...
    • PUMA Football | evoPOWER Vigor #PlayLOUD - Duration: 45 seconds.

      • 5 months ago
      • 962,838 views
      Upgrade your precision and power Giroud style with PUMA's new evoPOWER Vigor. Bringing your more power and precision than ever. The evoPOWER Vigor 1 is PUMA's most technical power offering to date....
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  • PUMA TRAINING | #NOMATTERWHAT Play all

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  • Will You #CHOOSEPOWER? | PUMA evoPOWER 1.3 Play all

    Calling the power hungry. Those who choose “dare.” The ones who are forever unstoppable on the pitch. It’s time to lace up in your evoPOWER boots and change the game. Join Cesc Fàbregas, Olivier Giroud, and players like yourself as they #CHOOSEPOWER now. Tomorrow. On match day. Every day.

    More power is available from 14 January 2016 at puma.com/evoPOWER.
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  • PUMA IGNITE | MAXIMUM ENERGY RETURN FOR EVERY RUN Play all

    Introducing the PUMA IGNITE, the all new running shoe, featuring PUMA’s most responsive foam ever. You put the energy in and the PUMA IGNITE gives it back. Your run will never be the same.

    The shoe’s key technical features include energy return, step-in comfort, and long-lasting performance. Made for peak performance with unbeatable durability, comfort, and eye-catching looks, this shoe is Forever Faster. Usain Bolt, the World’s Fastest Man, trains in the PUMA IGNITE. It provides major energy return to return him to the podium every time. Lace up with PUMA IGNITE today.
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  • PUMA FOOTBALL | HEAD TO HEAD Play all

    What happens when we pit the world's top footballers against each other in a HEAD TO HEAD match? What can start in a friendly one-on-one interview turns into a one-upping marathon. And a square, closed-in pitch with goals opening and closing sporadically keeps the players on their toes, desperate to trip up their challenger and score. Featuring world-class players like Sergio Agüero, Marco Reus, Cesc Fàbregas, Gigi Buffon, and more, PUMA's HEAD TO HEAD athletes need both sharp wits and exceptional handling and striking skills to compete.

    Join PUMA FOOTBALL in our HEAD TO HEAD series to see your favorite footballers put their verbal and physical expertise to the test.
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  • Lewis Hamilton Is Forever Faster | #FOREVERFASTER Play all

    Lewis Hamilton recently won the Abu Dhabi Grand Prix, making him a two-time F1 World Champion. Hamilton’s success isn’t simply a result of how hard he pushes the accelerator; it’s a result of how hard he pushes himself. Like PUMA, Hamilton is #FOREVERFASTER, always striving to outpace his competition and himself. Constant improvement is his MO, shaving fractions of a second off his lap times and staying one step ahead of the competition. Check out these videos for a glimpse into the world of the fastest man in motorsports.
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  • PUMA is Forever Faster | Calling All Troublemakers | #FOREVERFASTER Play all

    For 65 years, PUMA has been relentless in their innovation, absolutely dedicated to the quality of their products, and incessant in making their gear lighter, more durable, and better looking. In short, PUMA is Forever Faster. Through the endless pursuit to push the world of sports forward, PUMA isn’t just fast, but faster. Faster is more dedicated. It trusts its instincts, not the rules. It’s brave. It’s confident. Faster reminds the world what it means to play, then wins it all, breaks records, breaks them again, and takes a victory lap.
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