The UK rock crowd is continually underestimated and marginalised by mainstream media. The attitude that we've seen - and to some extent been part of - is one of "this is what we think you want/think we can make money out of, so this is what you're getting." Fuck that and fuck you if you think that's acceptable. The UK rock community deserves better than to be a non-priority; an afterthought to a larger company obsessed with the bottom line.
This is the thinking that has led us down this path. Primordial Radio is driven, shaped and OWNED by the community it serves. You.
Try Primordial Radio for 30 days for free at http://www.primordialradio.com. We can't do this without you so please, tell everyone you know how much you give a shit. Tell them why we deserve this.
The Long Road to Brewin' 2 was an amazing week that saw the guys head off around the UK with the intention of meeting - and having a beer with - as many of the PRFam as possible. What actually happened involved more naps than they expected...