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Spark Your Story | Creative for a Cause | YouTube Advertisers

For SXSW, we partnered with 6 world-class creative agencies to explore how audience signals - beyond demographic data - can enable a spark for better, more relevant storytelling.

Partnering with Ad Council on three causes - empowering girls in STEM, preparing for disasters, and ending hunger - we challenged each agency to develop two different creatives that would resonate with the intended audience they wanted to engage, from sports fans to technophiles.

The 12 campaigns showcase how customized creative can ignite conversations and action around important causes.

For more, check out our interview with the 6 lead creatives at https://goo.gl/fVx5KC, and don’t forget to watch all the great work listed right here.

Agencies:
AMP Agency – Spot the Signs of STEM Super Powers, Tech-savvy People | Spot the Signs of STEM Ed, Bargain Hunters
BBDO – Hunger Meals - Sausage, Gamers | Hunger Meals - Onion, Outdoor enthusiasts
Energy BBDO – We Need to Talk, Pet lovers | Disaster Movie Trailer, DIYers
Grey – 4-On-4, Sports Fans | The Game, Green Living Enthusiasts
Hecho Studios – A History of Women’s Achievements in STEM - Code, Avid Readers | A History of Women’s Achievements in STEM - Sports, Parents of Grade Schoolers
We Are Unlimited – Things Change Fast, Tornado, Travel Buffs | Things Change Fast, Earthquake, Stock-savvy Investors
For SXSW, we partnered with 6 world-class creative agencies to explore how audience signals - beyond demographic data - can enable a spark for better, more relevant storytelling.

Partnering with Ad Council on three causes - empowering girls in ST...
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